Strategic Intellectual Property Counsel for Startups and Growing Businesses.

Bend Law Group helps clients secure trademarks, protect branding and creative assets, and navigate IP matters with business-focused legal guidance designed for companies that want to grow with confidence.

Start My 30-Min Virtual Consult

Get Proactive Brand Protection Today

Start your 30-Minute Consultation With an Experienced Intellectual Property Attorney

Comprehensive Intellectual Property Counsel Built for Business Growth

Practical legal strategies from a team that speaks “Startup.”



Federal & International Trademarks

Secure your company name, product lines, logos, and slogans before you scale.



Copyright Registrations

Protect your proprietary software, original creative content, designs, and artistic works through copyright registration with the U.S. Copyright Office.



USPTO Office Action Resolution

Stuck in the registration process? We handle complex office actions, conflicts, and refusal responses efficiently.



IP Enforcement & Licensing

Rapid defense against infringement, custom cease-and-desist actions, and solid licensing agreements to monetize your creations safely.

Trademark Applications Filed

Experienced Intellectual Property Counsel for Startups & Businesses

Bend Law Group helps entrepreneurs and growing companies protect trademarks, branding, software, and creative assets with practical legal guidance tailored to modern businesses.

What Makes Our Approach Different

We work with founders and entrepreneurs who view legal protection as an investment in long-term growth – not just a last-minute expense. Unlike traditional law firms, we prioritize practical business guidance, transparent communication, and the fast execution growing companies need.



We protect your intellectual property with your long-term business goals in mind - growth, funding, scalability, and future expansion.



We help identify trademark conflicts, ownership gaps, and brand risks before they become costly legal problems.



We understand how strong IP protection supports business valuation, investor confidence, and acquisition readiness.



We provide practical, startup-focused legal counsel tailored to founders, entrepreneurs, and growing businesses.

Practical Intellectual Property Counsel

We help startups move quickly with practical legal guidance, transparent communication, and business-focused IP protection.

Start Your 30-Minute Consult

Frequently Asked Questions

Your Title Goes Here

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Do I actually need to register my trademark?

You automatically get some rights by using your brand in commerce (called “common law” rights), but they are limited to your geographic area. Federal registration with the USPTO gives you nationwide protection, a legal presumption of ownership, the right to use the ® symbol, and the ability to block infringing imports. For most businesses, registration is well worth it.

Can I trademark my business name, logo, or slogan?

Yes — trademarks protect brand identifiers like names, logos, slogans, and even sounds or colors in some cases. The key is that your mark must be distinctive enough to function as a brand identifier. Generic or purely descriptive terms are harder to register, though there are strategies to address that.

Is my name already taken? How do you search for conflicts?

We conduct a comprehensive clearance search before filing, which includes searching the USPTO trademark database, common law sources, domain names, and business registries. The goal is to identify any marks that could pose a conflict — either blocking your registration or creating infringement risk.

Do I need to be using the name already to file?

No. The USPTO allows “intent-to-use” (ITU) applications if you have a bona fide intention to use the mark in commerce. This lets you secure a priority filing date before your launch. You will need to demonstrate actual use before the registration issues, but it is a very common and effective strategy for new brands.

How long does the trademark process take?

From filing to registration currently takes roughly 12–18 months with the USPTO, assuming no major issues arise. The USPTO issues an initial examination within 3–5 months of filing. If there are no obstacles, the application is published for a 30-day opposition period, then moves to registration. Office Actions or oppositions can extend that timeline.

What is an Office Action and what happens if I get one?

An Office Action is a formal letter from a USPTO examining attorney raising a legal issue with your application — such as likelihood of confusion with an existing mark, a descriptiveness refusal, or a procedural issue. You typically have 3–6 months to respond. We handle Office Action responses regularly and will advise you on the strength of any arguments and the path forward.

How much does it cost to file a trademark?

Our flat-rate trademark packages cover the attorney work for the full prosecution process. In addition, the USPTO charges a per-class government filing fee. We will give you a clear, all-in cost estimate before you commit to anything — no surprise bills mid-process.

What Founders Say About Working with Us

“I recently worked with Bend Law Office on my trademark registration for my company and was thoroughly impressed. The process was seamless, and their communication was top-notch, culminating in the successful registration of my trademark with the USPTO.”

M.J.

“I highly recommend working with Vivek for any trademarking needs! I’ve applied for 3 trademarks for my business over the last few years with him and his team and they are very knowledgeable. They had my best interests at heart, will take my calls when I need them and are very patient when explaining processes and recommendations they have to accomplish my goals. I have personally recommended him to numerous people during my time working with him and so far he has a 100% success rate with actually getting the trademarks I applied for.”

Katie Motta

“We’ve been very happy with our experience with Bend Law Group! Alyssa has been very responsive and communicative as we have worked with her to update a number of our contract templates, etc. and provided great advice and exactly what we need, even with some short timelines to meet the need for a specific client project. In fact, the whole team at Bend has been great, providing last-minute backup support to us at one point in the process when Alyssa wasn’t available. We’re very happy to have Bend Law Group as “part of our team!””

Scott M.

“Have been working with the Bend Law team for close to seven years and have always had professional, expedite, accurate, helpful support from them, yet as important to me – in a caring non-condescending manner. We are a very small outfit, but they treat us with attention and interest, we are always welcome. I recommend them full heartedly.”

Leo S.

“The folks at Bend Law Group were great to work with: courteous, professional, and prompt. They possess the rare combination of industry leading expert level knowledge and best in class customer service. So glad I found them!”

Best of SF StandUp