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Avoid Costly Trademark Mistakes
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Trademark Applications Filed
Experienced Intellectual Property Counsel for Startups & Businesses
Bend Law Group helps entrepreneurs and growing companies protect trademarks, branding, software, and creative assets with practical legal guidance tailored to modern businesses.
What Makes Our Approach Different
We work with founders and entrepreneurs who view legal protection as an investment in long-term growth, not just a last-minute expense. Unlike traditional law firms, we prioritize practical business guidance, transparent communication, and the fast execution growing companies need.
We protect your intellectual property with your long-term business goals in mind, helping you achieve sustainable growth, secure funding, and scale your business.
We help identify trademark conflicts, ownership gaps, and brand risks before they become costly legal problems.
We understand how strong IP protection supports business valuation, investor confidence, and acquisition readiness.
We provide practical, startup-focused legal counsel tailored to founders, entrepreneurs, and growing businesses.
Practical Intellectual Property Counsel
We help startups move quickly with practical legal guidance, transparent communication, and business-focused IP protection.
Frequently Asked Questions
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Do I actually need to register my trademark?
You automatically get some rights by using your brand in commerce (called “common law” rights), but they are limited to your geographic area. Federal registration with the USPTO gives you nationwide protection, a legal presumption of ownership, the right to use the ® symbol, and the ability to block infringing imports. For most businesses, registration is well worth it.
Can I trademark my business name, logo, or slogan?
Yes, trademarks protect brand identifiers like names, logos, slogans, and even sounds or colors in some cases. The key is that your mark must be distinctive enough to function as a brand identifier. Generic or purely descriptive terms are harder to register, though there are strategies to address that.
Is my name already taken? How do you search for conflicts?
We conduct a comprehensive clearance search before filing, which includes searching the USPTO trademark database, common law sources, domain names, and business registries. The goal is to identify any marks that could pose a conflict, either blocking your registration or creating infringement risk.
Do I need to be using the name already to file?
No. The USPTO allows “intent-to-use” (ITU) applications if you have a bona fide intention to use the mark in commerce. This lets you secure a priority filing date before your launch. You will need to demonstrate actual use before the registration issues, but it is a very common and effective strategy for new brands.
How long does the trademark process take?
From filing to registration currently takes roughly 12-18 months with the USPTO, assuming no major issues arise. The USPTO issues an initial examination within 3-5 months of filing. If there are no obstacles, the application is published for a 30-day opposition period, then moves to registration. Office Actions or oppositions can extend that timeline.
What is an Office Action and what happens if I get one?
An Office Action is a formal letter from a USPTO examining attorney raising a legal issue with your application, such as likelihood of confusion with an existing mark, a descriptiveness refusal, or a procedural issue. You typically have 3-6 months to respond. We handle Office Action responses regularly and will advise you on the strength of any arguments and the path forward.
How much does it cost to file a trademark?
Our flat-rate trademark packages cover the attorney work for the full prosecution process. In addition, the USPTO charges a per-class government filing fee. We will give you a clear, all-in cost estimate before you commit to anything, no surprise bills mid-process.
Why Work With a Trademark Attorney Instead of an Online Filing Service?
We don’t just submit forms. We help identify conflicts, assess risk, respond to USPTO issues, and develop a protection strategy aligned with your business goals.